Siew Kheng Lee's Resume | List of Subjects (Master)

Project Management

The unit provides insight into the field conception and project management as well as the enterprise organization.

Project Management

This course examines multimedia development methodologies and investigates the different phases of project management cycles such as feasibility, analysis, design, production, implementation and evaluation. Project teams are formed to develop a web-based product in which team members are assigned the role of project manager, designer, programmer or instructional designer/tester and work through all the phases required to develop a multimedia project.
Students will also be encouraged to develop a range of generic skills such as time management, learning-to-learn, collaboration, communication, information literacy, problem solving and evaluation skills.

Course Objectives
On completion of this course students should be able to:
� Apply a range of project management and generic skills appropriate to the development of multimedia projects including time management, collaboration, communication, self-assessment, peer-assessment, task management, problem solving, information management and learning to learn skills;
� Make a contribution to a team-based multimedia development project;
� Demonstrate an understanding of how project management models, needs analysis, timesheets, categories, planning, scheduling and costing are used to develop metrics and feasibility studies;
� Develop legal contracts which considers all the relevant aspects for multimedia development
� Use planning tools such as storyboarding, concept maps and prototyping to develop design specifications;
� Design and apply quality assurance procedures for testing, formative/summative evaluation strategies, procedures, file naming and templates development; and
� Demonstrate an understanding of the nature of the specialist roles of instructional designers, content experts, computer programmers, graphics designers, project managers, "evaluators", and others when developing a multimedia product.

Media Conception

The central theme of this course is the development of a multimedia project which links contents, objectives and proceedings.

Apart from design, the contents offered primarily determine how attractive a Web site is and, thus, its success. Concept and realization of an offer, the contents of which are adequate for the target group, make up the central, strategic problem.

The objective of the course is to provide the participants with insight into practical work and show them a method for the conception and realization of a successful means of putting across the contents based on strategic concepts. The participants develop criteria for the assessment and creation of a concept which will satisfy the client's wishes and meet requirements as to quality.

� Development of a concept
� Techniques for visualization and brainstorming
� Techniques for presentations and handling objections
� Fundamentals of communications theory and perceptive psychology
� Strategic planning
� Expos� / rough concept / storyboard / detailed concept
� Interaction design
� Performance factors for multimedia offers
� Securing the quality of information in multimedia production
� Promoting customer relations using qualified consultation
� Creating flow charts using Visio 2002
� Project management

Communications Science

The unit focuses on the fundamental analysis of communication processes which are provided through the new media. In addition, advertising psychology and the application of methods for determining data with regard to the reception of media are covered.

Cultural Aspects of Communications

This course is oriented to promote experimentation on multicultural experience. Interation following the Ecotonos Paradigm will be carried out. Since every culture structures its own problem solving methods, there are many ways to get different results on the same problem. Cultural practices to increase the potencial creativity will be explored. This course is based on different practical exercises, field research and experimental methods. Some are about public sphere exploration to identify who is speaking and what is the message, what role it is playing. The relation of these to multiculturalism and/or monoculturalism will be analysed.

The purpose of this course to is to examine media within the structure of media discourse and criticism. Such an examination is essential for the media since the sense of the discipline is too often focused on technology, on the visuality and novelty of media products and schews self-reflection upon and evaluation of media practices. The diverse definitions of media culture and the post-modern as the legitimizing production and consume relation to cultural practices will be reviewed. Next a variety of critical theories and the ways in which such critical theories help the critic the practice and production in ways that both reveal the ideologies behind media practices and the potential for active change will be analyzed. Examples of media products in Mexican and European cultural context will be given.

Multimedia Communication

This course includes an introduction to the recent history of Multimedia Technologies, Digital Image, Video and Audio Compression in Multimedia Communication, Networking Technology for Multimedia, Multimedia to the Home, Satellite Technologies and Multimedia Services, Multimedia and the Internet, Multimedia Synchronisation, Scheduling Issues for Real-Time Multimedia Transport, Multimedia Conferencing and Collaboration Tools, Multimedia Security, Virtual Reality as a New Medium.

Media Technologies

The unit analyses the development of current media technologies. Apart from examining hardware and software and possible uses, the focus is on economic consequences and on interface design.

Multimedia Technologies and Appliances

The course covers topics including:
� Setup Instructions
� Application Architecture
� Test Application Overview
� Client Tier: User Interface
� WAP Clients
� i-mode Clients
� Internet Browsers Clients
� Data Tier: Database
� Middle Tier: Business Processes
� XML, SVG and SMIL
� Internet and World Wide Web Resources

Information and Interface Design

This course introduces students to the concepts of interface and information design. It includes an introduction to the fundamental principles of screen and interface design including the basic principles of perception and instructional message design, and their implications for the roles and organisation of screen elements; the implications of recent research from areas such as cognition, visualisation, and mental model theory as they apply to the design and evaluation of multimedia navigation and guidance systems; the theoretical foundations for the use of IMM environments for learning and instruction; exploration of a variety of IMM learning, information and performance environments based on different pedagogical philosophies and learning/performance theories.

The course aims to:
� demonstrate an awareness of the cognitive and technical aspects of human-computer interactions;
� demonstrate an understanding of the fundamentals of multimedia interface design;
� apply interface design principles to design processes;
� demonstrate a sound knowledge of interface interaction styles in various computer environments;
� demonstrate an awareness of research issues and future directions in interface design for IMM.
� understand theories of learning and corresponding instructional design strategies;
� design effective navigation and orientation processes for electronic information systems
� apply critical thinking and problem analysis skills to create innovative solutions to interface and information design tasks

The course covers the following topics:
� Theories of human-computer interactions;
� Interface design principles;
� Flowcharting and storyboarding;
� Evaluating interfaces;
� Designing hypermedia navigation systems;
� Learning theories;
� Instructional design;
� Designing electronic information systems;
� Task and problem analysis strategies in interface and information contexts

Journalism

Criteria for professional journalism in different fields of media will be developed in this unit. The objective of the individual courses is to provide insight into the practical work of journalism. Knowledge of the development of themes, planning of concepts and the editorial processes for different media will be gained.

TV Journalism / Electronic Broadcasting

This course is divided into theoretical analysis and the testing of spheres of action in TV journalism as well as a well-founded practice of TV dramaturgy in the studio.
The course focuses on how products being used for electronic news coverage and reporting are adjusted to the receptive behaviour of the target groups. TV journalists must be able not only to produce correct contributions, but to communicate with their audience in a convincing manner. In addition to the competences in TV journalism, this production segment also requires theoretic knowledge of TV dramaturgy as well as experience in the organization of work processes in a studio.

Writing for TV

In this course the following topics will be dealt with:
� Differences between different forms of news (press, radio, TV) in terms of content, style etc. Exercises include: pr�cis work, rewriting press reports for TV.
� In-depth analysis of TV news using different examples from US, GB and Germany (general principles, structure, content, pictures/text, style, language, common mistakes). Exercises include: describing an event for TV news.
� How is TV created? Research, shooting, shot listing, editing, script. Exercises: script layout, shot listing using mute TV reports, choosing key shot, writing a rough script.
� Details attention-grabbers and signposts, writing to pictures, selecting soundbites etc. Exercise: writing a news report with timings, pictures, shot list, studio handover/handback.
All students will be prepared for the execution of practical projects.

Radio Journalism

The course provides experience in several areas of radio journalism. It develops experience in producing news bulletins, interviews and magazine programs. Thetopics covered are radio news styles; writing and rewriting radio copy; interviewing; actuality; news reading; voice production; current affairs; live crosses; editing complete bulletins.

Semester 1 Project

Within this unit groups of students work on a media related subject. They have to apply project management skills and show the ability to finish the project with given resources within a predefined time. The project is under supervision of a project supervisor. In regularly meetings students report their results.

Project Title :

"Mediendom - A New Dimension"

Content development for the Mediendom, a fully equipped multimedia system with a 180 degrees dome-shape screen.

Semester 2

Media Economics

This unit covers the economic, organizational and legal structures of the media sector. Apart from two courses offering overviews in management and law, the structural shift in the media sector is discussed. This is done using the publishing production as an example of a real conversion model.

Media Management

The course focuses on the theory and practice of media management. The conditions which influence the management of media and Internet companies are analyzed. The field of action of media companies is viewed whereby, apart from fundamental questions, the newer developments in media, information and communication markets are of primary interest. This is completed by a market-oriented presentation of media and Internet management. Also covering areas Newspaper and magazine management; Book management; TV management; Radio management; Music management; Internet and multimedia management; Integrated media and Internet affiliated companies.

Media Law

The course provides an overview of the main legal questions in media productions. Using practical examples, special focus is placed on copyrights, laws on competition and the right of privacy. The course also analyzes legal amendments, questions concerning legal redress, liability problems and discusses legal drafts as well as legal judgments that are relevant for the field.

� Legal problems of the Internet : The law of Domains, The law of E-Commerce, Advertising and marketing in the Internet, The German law of telecommunications and the liability of providers, international dimension of a law for the internet.

� Web-design, multimedia productions and software development; Introduction to the German Copyright Law; International Copyright Law; Special problems for Web-design and Multimedia Productions; Competition Law for typical cases in Multimedia Productions.

� Contract Law for Multimedia Productions; Legal bases under German law; Typical contracts and their regulations; how to find the necessary regulations.

Media Science

Without a well-founded theoretical basis, an in-depth understanding of the present developments in media is not possible. In order to carry out an analysis of the interactions between media products, representation, general public and subjectivity, it is especially necessary to deal with media-theoretical, sociological and political aspects.

Media Psychology

The course focuses on the theory and practice of knowledge management. Knowledge Management is a management concept used to consciously recognize and intensively utilize the potentials of knowledge as a resource. Contrary to data or information, knowledge is action-orientated, i.e. comprehension includes the ability to apply data and information effectively in work situations. The key processes of knowledge management consist of localizing and compiling know-ledge, e.g. filing documents electronically in an Intranet or databases and transferring knowledge between people or organizational units of the same company.

Digital Culture

The unit sees digital technologies as more pervasive than just computers and includes TV, mobile telephony, GPS and remote sensing and a host of other functions. It also assumes that the new digital technologies provide new things to think about, new tools to think with, and new social institutions and professions. In short, digital technologies underpin what we call globalisation. We will establish a theory that allows us to constructively globalisation with reference to a number of cases studies. On completion of this course students will be able to: � Identify and analyse the various condition contributing to the rise of global digital culture
� Critique the major accounts of digital culture in an informed and constructive way
� Analyse the major trends in global digital culture
� Compare and contrast developments in a number of major international locations
� Apply the knowledge in a practical manner through the mastery of web logs (blogs).

Integrated Communications

The efficient use of media depends on the right composition of information forms from the portfolio of classical and new communications channels. In the context of integrated communication, the approach which manages to continually supply the user with information and services via the Internet is the one which excels. The unit presents approaches for setting up particularly efficient communication with users via the Internet.

Analysis and Design of User Interfaces

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Advertising Pyschology

This course will introduce the theories, concepts, and perspectives concerning the psychology of advertising. The topics will include advertising and research, psychological theories of advertising, and socio-cultural perspectives on advertising. The acquired knowledge will be applied to real world situation and events.

Semester 2 Project

Project Title :

"Web-based Navigational Mapping System of Database-extracted Information"

A web-based application system with integration of listing capability and geographical database for objects in Germany.

Semester 3

Journalism

TV Journalism / Electronic Broadcasting (Practice Unit)

In this unit, students will carry out a practical project in the field of TV journalism / electronic broadcasting on their own.
A project will be developed from the field of TV journalism. In particular, a report must be developed in the field of electronic news coverage. Modern TV journalism demands that concept and technical work be concentrated on small teams. This means that all the participants must have cross-section, technical-creative knowledge which enables them to reach mutual, responsible decisions even under time pressure. Apart from electronic news coverage, the moderation of contents is an important component of the course. Moderators must be able to present the contents in a creditable manner in front of the camera. The unit shows how editorial teamwork is used to plan and lay out information-oriented products. Course covers content development; expos� / rough concept / storyboard; calculation and production controlling; editorial teamwork; analysis of scripts; moderation styles and forms of presentation; evaluation

Knowledge Communications

By means of lucidity, convergence and interaction, multimedia enables the essential resource of knowledge to be dealt with in a new way. Based on the insights gained in communications sciences, media didactics and learning theories, concepts are developed in different fields which enable new types of knowledge to be created and used.

Introduction to XML and XSLT

The objective of this module is to provide students with a set of tools for structuring, organizing and communicating knowledge on the Internet using XML. The course comprises two components:
An introduction to principles, methods and technique for building web-based information architecture (for instance structured writing, information types, metadata, taxonomies and ontologies, etc.) & an introduction to relevant XML concepts and standarts (XML, XSLT, DTD, Schema, Topic Maps, etc.)

Media Didactics

The course focuses on the theory and practice of media didactics. The Internet fundamentally changes learning processes and forms of passing on knowledge. Independent of time and place, the contents of learning and know-ledge can now be processed in a didactically demanding, interactive and multimedia manner and made available to students in accordance with their needs. But the prerequisite for the use of digital media in knowledge communication is always media didactical planning to ensure the optimum integration in teaching and learning processes. Implementation in learning concepts will be discussed using the fundamentals of learning psychology and selected didactic models and elements.

Integrated Communications

Analysis and Design of User Interfaces

The central theme of this course covers the theory and practice of media research. It provides an overview of the methods used in empirical media and communications research, insight into the implemented methods of empirical research as well as the uses and limitations thereof. Apart from an introduction to quantitative methods on investigating the quantitative use of media offers, qualitative methods are also analysed. Different methods and their evaluation will be presented and they will be discussed with regard to their applications. Subject covers : Tasks of media research ; What are empirical methods?; Fundamentals of measuring and counting; Reliability and validity; Selection methods; Questionnaires; Interview; Content analysis; An experiment

Advertising Pyschology

Advanced Multimedia Programming

Multimedia Programming in Java

This course focuses on Java programming applied to Multimedia. Relevant Java concepts as well as the principles, methods and techniques for building web-based information architecture will be presented.

e-Learning

The course focuses on the theory and practice of e-learning. Using e-learning requires a carefully planned transition from classroom training to a media-based learning organization. Different model hardware and software system solutions must be analyzed in this respect.
Topic include : Introduction to e-learning, Web-based learning, Synchronous and Asynchronous Telelearning, Virtual U, Fundamentals of Synchronous Telelearning, screen sharing of learning objects, event-based sharing of learning objects, voice and audio communications, moderation and management, 3D virtual environments and e-learning, Web-based Tools for e-learning (JETS&Jasmine).
Project tasks covers exploration of XAMPP protocol for e-learning.

Semester 3 Project

Project Title :

"Web Portal and Knowledge Mining Using a Case Pilot System of MODE - the BSOU Portal"

This project is the final semester project for the students. The topic of the project should be an area of scientific research depending on the focuses that have been developed by the students during the previous projects. Each project is guided by a lecturer and has to be documented.

Detailed Course Structure for Masters of Multimedia Production

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Semester 1

Semester 2

Semester 3

Semester 4